Spreadsheet Social

Social Media Marketing Services for Accounting Firms

Category: Uncategorized

  • What’s Working and Not Working on LinkedIn for Accounting Firms in Late 2025

    For accounting firms looking to expand their online presence, LinkedIn has always been a critical platform. However, the strategies that drove success just a few months ago are rapidly becoming obsolete. As algorithms shift, it’s imperative for accounting firms to adapt their content and posting schedule to maximize reach. Here is a comprehensive breakdown of…

  • Humanize Your Brand with Soft Content

    Make your accounting firm more relatable and approachable. Share behind-the-scenes glimpses of your daily operations. This shows the human side of your business. Implement employee spotlights; share their bios and celebrate their professional achievements. Tell client success stories. These narratives provide powerful social proof of your firm’s value and impact. This “soft content” builds connection…

  • For Accounting Firms, Consistency Over Vanity Metrics

    Focus on maintaining a consistent presence on social media. Your primary goal should be providing value to your audience over the long term. Metrics like likes and comments are often termed “vanity metrics” because they do not always translate into tangible business growth. The real objective is to remain top-of-mind for your clients and potential…

  • How Accounting Firms Can Leverage Evergreen Content for Social Media Use

    Use your website analytics, specifically Google Analytics, to identify your highest-traffic pages. These pages typically contain “evergreen content,” meaning it remains relevant and valuable over time. This content is a goldmine for your social media strategy. Repurpose this proven, popular content for your social media channels. Break down long-form articles into shareable tips or infographics.…

  • Partner Activity on LinkedIn can help your Accounting Firm’s Overall Visibility

    Your firm’s partners are key influencers. Their activity on LinkedIn can dramatically expand your firm’s online reach. Encourage your partners to actively repost firm updates. They should add their personal commentary to these posts. This leverages their individual networks, exposing your firm’s content to a broader, relevant audience. Even a small commitment, like 15 minutes…

  • Accounting Firms Can Use Social Media for Talent Acquisition

    Social media is not just a tool for attracting new clients. It is equally powerful for acquiring top talent. A strong, vibrant online presence makes your firm highly appealing to potential employees. Today’s job seekers often research firms extensively online before applying. Use your social media channels to showcase your firm’s unique culture and expertise.…

  • Accounting Firms Must Define Their Content Pillars

    Effective social media outreach demands a clear focus. Before you start posting, identify the core topics your firm wants to discuss consistently. These core topics become your “content pillars.” They are the foundational subjects around which all your social media content will revolve. This structured approach ensures your content remains relevant and targeted. It helps…

  • Your Accounting Firm Can Repurpose Its Content for Social Media

    Your accounting firm already possesses a rich library of content. Think about your existing website pages, especially your detailed service descriptions and insightful blog posts. Consider the presentations your staff gives or the comprehensive FAQ sections you’ve developed. All of these are valuable assets, ready for a new life on social media. Don’t create new…