Our Mission
To help accounting firms harness social media to create brand awareness, improve their credibility and foster loyalty with new and existing clients.
We specialize in driving social media marketing success for small and medium-sized accounting firms. Our services are designed to help you expand your reach, attract new clients, and position your firm as an leader in its community.
If your firm has questions about social media marketing, wants to grow its online presence or needs help clarifying its brand positioning, we can help.
Contact us today!
Thank you for your response. ✨
Latest Blog Posts
What’s Working and Not Working on LinkedIn for Accounting Firms in Late 2025
For accounting firms looking to expand their online presence, LinkedIn has always been a critical platform. However, the strategies that drove success just a few months ago are rapidly becoming obsolete. As algorithms shift, it’s imperative for accounting firms to adapt their content and posting schedule to maximize reach. Here is a comprehensive breakdown of…
Humanize Your Brand with Soft Content
Make your accounting firm more relatable and approachable. Share behind-the-scenes glimpses of your daily operations. This shows the human side of your business. Implement employee spotlights; share their bios and celebrate their professional achievements. Tell client success stories. These narratives provide powerful social proof of your firm’s value and impact. This “soft content” builds connection…
For Accounting Firms, Consistency Over Vanity Metrics
Focus on maintaining a consistent presence on social media. Your primary goal should be providing value to your audience over the long term. Metrics like likes and comments are often termed “vanity metrics” because they do not always translate into tangible business growth. The real objective is to remain top-of-mind for your clients and potential…
How Accounting Firms Can Leverage Evergreen Content for Social Media Use
Use your website analytics, specifically Google Analytics, to identify your highest-traffic pages. These pages typically contain “evergreen content,” meaning it remains relevant and valuable over time. This content is a goldmine for your social media strategy. Repurpose this proven, popular content for your social media channels. Break down long-form articles into shareable tips or infographics.…
Partner Activity on LinkedIn can help your Accounting Firm’s Overall Visibility
Your firm’s partners are key influencers. Their activity on LinkedIn can dramatically expand your firm’s online reach. Encourage your partners to actively repost firm updates. They should add their personal commentary to these posts. This leverages their individual networks, exposing your firm’s content to a broader, relevant audience. Even a small commitment, like 15 minutes…
Frequently Asked Questions
Why does my accounting firm need social media marketing?
The results vary depending on the strategies implemented, your budget, and the platforms you use. However, common outcomes include increased brand awareness, higher engagement with potential clients, more qualified leads through direct messages or website clicks, improved client retention, and a stronger online reputation.
What social media marketing services do you offer for accounting firms?
Spreadsheet Social offers a comprehensive suite of services specifically designed for accounting firms to excel on social media. These include Social Media Strategy Development (identifying target audience, platforms, and content pillars), Content Creation and Scheduling (posts, images, videos, articles), Community Management (responding to comments and messages), Paid Social Advertising (targeted campaigns to reach specific demographics), and Performance Reporting and Optimization.
Is social media marketing expensive for a small accounting firm?
Not necessarily. Social media marketing offers flexible solutions that can be tailored to various budgets. There are many organic strategies that can provide significant returns without requiring a massive investment. Spreadsheet Social will work with you to create a plan that aligns with your financial capabilities and delivers the best possible ROI for your firm, whether through organic growth or targeted paid social campaigns.
How involved do I need to be in the social media process?
Your involvement can be as much or as little as you prefer. We handle the day-to-day execution of your social media strategy, including content creation and posting. We’ll need your insights on your firm’s unique selling propositions, target audience, and specific goals, and we’ll require your approval on content before it goes live. We also encourage regular communication and feedback to ensure our efforts align perfectly with your brand voice and vision.
We’re a small firm with limited staff. Will social media marketing add too much to our workload?
We understand that small and medium-sized accounting firms often have lean teams. Our goal is to lighten your load, not add to it. We act as an extension of your team, handling the heavy lifting of your social media strategy, from planning to execution. We’ll only require your input when necessary, such as for content approvals or to gather insights specific to your firm. Our processes are designed to be efficient and minimize disruption to your daily operations.
Drop us a line
spreadsheetsocial@gmail.com
Let’s hang out
Spreadsheet Social 