Use your website analytics, specifically Google Analytics, to identify your highest-traffic pages. These pages typically contain “evergreen content,” meaning it remains relevant and valuable over time. This content is a goldmine for your social media strategy.
Repurpose this proven, popular content for your social media channels. Break down long-form articles into shareable tips or infographics. Evergreen content provides ongoing value to your audience and maximizes the return on your existing content creation efforts.
Spreadsheet Social 
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